Kinoma Create Officially Launched!

Rachel Bennett

Rachel Bennett

November 7, 2014

Kinoma Create officially launched with a week of activities: conferences, public speaking, exhibiting, and celebrating. It was the culmination of months of listening to early adopters, iterating the product, priming the pump with industry event participation, refining the development tools, and building out the developer support system.

When you have the backing of enthusiastic crowdfunders, and you’re as committed to completely rethinking product prototyping as we are, it’s all a labor of love!


We kicked off launch week with participation in IOTAconf at Moscone Center in San Francisco. Our booth was immensely popular with attendees excited about applying their JavaScript skills for a better way to experiment in hardware.

Claire and Sean at table

Andy Carle, Kinoma Create product lead, delivered a talk titled, “Mind the Gap: JavaScript for IoT, from Concept to Production.” IOTAconf attendees joined this session to get inspired by prototyping and design iteration, and to learn how JavaScript is taking its rightful place as a framework for IoT product development.


Gigaom Structure Connect

Over at the Mission Bay Conference Center, the team launched Kinoma Create as part of Gigaom Structure Connect. Peter Hoddie took to the main stage to share our firsthand “How We Built It” experience, focusing on the critical prototyping phase of creating a product. Our talk was foreshadowed in a by-lined article penned for Gigaom’s editorial site.

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Marvell was a proud sponsor of Garage@Connect, a program within the event that showcased startup companies and their very new product concepts. As part of this, Peter introduced Garage@Connect to attendees, encouraging them to consider the garage–a storied place of tech innovation–as a state of mind rather than a physical location.

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Throughout the event, we were able to talk one-on-one with attendees who visited our table. Many were interested in Kinoma Create as a product from Marvell, offering them a path from prototype to mass production.


The launch of Kinoma Create also got the attention of the media, and we were able to conduct several press interviews while at the event.


Gigaom Structure Connect was a valued opportunity to connect directly with those interested in a complete re-think of IoT product prototyping.

We closed out the event by participating on a panel with other speakers.

Kinoma Create cake

Topping off a very active launch week, the team hosted a little celebration with the wider Marvell team that in various ways contributed to the making of Kinoma Create.

And what better way to celebrate than with a cake that looked exactly like the device?


Team photo cropped

Thank you, all, for being part of Kinoma Create’s launch.

Next, we’ll see you at Maker Faire Tokyo!

Aloha from the Kinoma Team

Andy Carle

Andy Carle

November 6, 2014

Life’s a beach!

We headed to Waikiki for UIST 2014: the User Interface Software and Technology Symposium put on by the Association for Computing Machinery.

Student Innovation Contest

We sponsored the UIST Student Innovation Contest, covering the travel grants for undergraduate teams competing in the contest, and funding prizes awarded to contest winners.

PicFrame mop

PicFrame mop

PicFrame mop

PicFrame mop

PicFrame mop

In total, 27 teams competed, with participants ranging from high school students to PhD candidates. They gathered from around the world to show off projects built using Kinoma Create. The theme of the contest was household technology, and teams had a little over a month to build their prototypes.

Entries ranged from the eminently practical to the somewhat absurd.

Among our personal favorite projects were:

  • A mop that turns cleaning into a game of searching for coins and squishing bugs (kudos on the enthusiastic mopping demonstration…for three hours straight!)
  • A recipe organizer based on hands-free gestures and voice recognition
  • Automated drawers that open and close themselves based on what you need at that moment
  • A system for scheduling reminders at specific locations around your house
  • A toaster that can toast custom designs on to a piece of bread
  • Assistive technology that tells visually impaired users which appliances and lights are turned on in their house before they leave or go to bed

Check back to the Kinoma blog soon for a video recap of the event!

This event was a major milestone for the Kinoma team. It marks the largest set of outside projects ever built using Kinoma Create. We were thrilled to see all the creativity and enthusiasm that the students brought to their projects and the platform.

UIST logo

Demonstration Reception

At UIST, we were also able to all attendees to Kinoma Create during the Demonstration Reception.

Demo reception John Sloan

We can’t wait to see what all of you will make with your Kinoma Create!

Kinoma in the sand

Friend-to-Friend Car Sharing Service Designed with Kinoma Create

Rachel Bennett

Rachel Bennett

October 2, 2014

Yohei Onishi, an early Kinoma Create adopter, recently competed in the AT&T Hackathon @ Super Mobility Week – Code for Car & Home. The hackathon aimed to develop new applications for the connected car and home industry.


This team selected Kinoma Create as their development platform for this event based on its:

  • Built in Wi-Fi, used to communicate with both server and mobile applications
  • Color display with touch interface, used to implement an interactive user interface for drivers

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Overall, they found the Kinoma software helped them to quickly develop a prototype using its hardware programming capabilities, and user interface modules, both through JavaScript. They were able to quickly get started by referencing the many Kinoma example applications on Github.

Their impressions of Kinoma Studio, the development environment for Kinoma Create, was that it was straightforward, and made it easy to prototype on their computer and then test completed applications on Kinoma Create.

“Programmers who are familiar with Java Script may find it easy to write new applications while Hardware programmers like flexibility of programmable pins,” they wrote in recap of their experience with Kinoma Create at the hackathon.

You can read a full report of their development and hackathon experience on their blog.

How to Clear the Path to Innovation (A Report from FutureCast)

Rachel Bennett

Rachel Bennett

September 23, 2014

While we’re busy readying Kinoma Create for our crowdfunding campaign funders and pre-release customers, we carved out some time last week to participate in AT&T Foundry’s FutureCast in downtown Palo Alto. FutureCast is an intimate salon-style gathering of thought leaders and experts designed to vet, debate and ultimately spark ideas that will set the course for our collective technology future.

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Appreciating technical history while we discuss its future

This particular evening explored how to clear the path to innovation, and even questioned if the word ‘innovation’ has become hackneyed. For us, it was a fantastic opportunity to show off Kinoma Create, meet interesting people, and discuss creative approaches to business.

Peter Hoddie was invited in part because of the way we introduced Kinoma Create to the world — via a crowdfunding campaign. In fact, Marvell is one of just a handful of established companies that has crowdfunded, and the only semiconductor company ever to do so.

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Peter Hoddie on the FutureCast panel

The event delivered exactly what it billed. Together, we explored:

  • What innovation means
  • How it’s embraced (or not) around the world
  • Why innovation is important to large and established companies
  • Diversity’s role in innovation
  • How innovation can be taught
  • Whether America’s primary education system is encouraging or stifling innovation
  • If the quarterly financial reporting of publicly traded companies works against leadership’s innovative endeavors

We will post the rebroadcast of the discussion as soon as it’s available.

FutureCast’s Special Guest

The special guest of the evening was Gary Shapiro, President and CEO of the Consumer Electronics Association (CEA). CEA is the U.S. trade association that represents more than 2,000 consumer electronics companies, including Marvell. It owns and produces the world’s largest annual innovation tradeshow, the International CES.

His belief is that organizations need a new approach to innovation, one similar to history’s most famous elite fighting force—the Ninjas—where agility, creativity, decisiveness and reinvention are the currencies of success.

We were able to visit one-on-one with Gary prior to the discussion. If you ever get the chance to meet him at CES, don’t pass it up!

Peter w Gary Shapiro cropped

CEA’s Gary Shapiro and Marvell’s Peter Hoddie discuss Kinoma Create

The whole evening was expertly hosted by FutureCast executive director Andrew Keen from TechCrunch.

Surrounded by representatives of the sharing economy, education, tech historians, futurists, and business executives, it was quite clear that innovation is alive and well.

SF Node.js meetup, “Hacking with Kinoma”

Rachel Bennett

Rachel Bennett

September 4, 2014

Kinoma Create made its third pre-launch appearance at a meetup. This past week, our Internet of Things construction kit was the featured technology at the latest SF Node.js meetup billed as billed as “Hacking with Kinoma.”

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The event was an ideal opportunity to convey our vision for JavaScript in the Internet of Things, the power of KinomaJS, the speed with which projects can be developed with Kinoma Create, and our commitment to early adopters.

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Participants came from a range of backgrounds, including Angular and front end programming. Two of the attendees wanted to get a jump on using Kinoma Create because it’s their development platform of choice for the upcoming AT&T “Code for Car & Home” Hackathon.

After a quick introduction, we got right to the fun, hands-on work with Kinoma Create, including project initiation in Kinoma Studio, pin muxing, sensor integration, and building projects.

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All in all, it was a successful meetup where we were able to show web and Node.js developers how they can quickly feel at home with hardware, because Kinoma Create is based on familiar JavaScript.

Thank you to Garland Kan, and Toby Morning of Citizen Space for organizing and hosting the event.

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More meetup activity on the horizon

Off of this meetup, we have been invited to present at an upcoming Self Code Study meetup in Berkeley. Details to be announced soon.

Additionally, we are scheduled to address the sizable crowd that gets together as part of the IoT Silicon Valley meetup, on November 20th. We’ll share more about that as the date approaches.

If you are part of a meetup and want the Kinoma team to speak, just let us know. We have very decent geographical coverage in North America, Asia and Europe!